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Chapter 1

PSYC 2107 Chapter Notes - Chapter 1: Hindsight Bias, Informed Consent, Demand Characteristics

Course Code
PSYC 2107
Michelle Wright

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Social Psychology is the scientific study of how people think about, influence and relate to one another.
The study of Social thinking, social, and social relationships.
It is a young science.
Concepts behind social Psychology:
• We construct our social reality. Our social institutions are powerful, sometimes perilous.
Attitudes shape and are shaped by behavior.
• Social influences shape behavior. Dispositions shape behavior.
• Social behavior is also biological behavior. Feelings and actions toward people are sometimes
negative and sometimes positive.
Our Social are intuitions shape fears, impressions and relationships. They are biases. Even our intuitions
about our self err. We trust our memories more than we should. We misread our own minds. We
misinterpret our feelings. Example: He didn’t actually threaten me, but I perceived him as a threat.
We are social animals. We speak and think in words we learned from others. We long to connect, to
belong and to be well thought of.
We respond to our immediate contexts. The power of a social situation leads us to act contrary to our
expressed attitudes.
Personal attitudes and dispositions also shape behavior. Our inner attitude shapes our outer behavior.
We carry the genes of those whose traits enabled then to survive and reproduce. (Survival of the fittest).
Social Neuroscience is an interdisciplinary field that explores the neural bases of social and emotional
processes and behaviors, and how these processes and behaviors affect our brain and biology.
Social support strengthens the disease fighting immune system. We are bio psycho social organism.
How do human values influence social psychology?
Values differ across time and culture.
Values also influence the types of people wo are attracted to various disciplines.
Culture is the enduring behaviors, ideas, attitudes, and traditions shared by a large group of
people and transmitted from one generation to the next.
Social Representation is societies wide held idea and values. Including assumptions and cultural
ideologies. Our social representation helps us make sense of the world.
Forming concepts or biases.
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