SCOM 2050 Chapter Notes - Chapter 2: Media Multitasking, Mobile Advertising, Media Consumption
22 Jan 2019
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Document Summary
Global media consumption rose 1. 4% from 2014 to 2015. An increase of mobile media usage of 27. 7% American spends around 10 hours and 39 minutes of screen time daily: more than 9 hours a day while media multitasking. Electronic sell through (est: the buying of digital download movies. Hypercommercialization allows companies to earn more income. Convergence: the erosion of traditional distinctions among media. Platform-agnostic: having no preference where media content is accessed. Concentration of ownership: ownership of different and numerous media companies concentrated in fewer and fewer hands. Concentration and conglomeration are not only inevitable but necessary in a telecommunication environment that is increasingly fragmented and internationalized. Companies maximize their outlets to reach as much of divided and far-flung audiences as possible. Economies of scales: concept that relative cost declines as the size of endeavor grows. Oligopoly: a concentration of media industries into an ever-smaller number of companies. Ownership of media companies by multinational corporations.
