BADM 1004 Chapter Notes - Chapter 19: Joint Venture, Global Marketing, Contract Manufacturer
1 Aug 2017
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Document Summary
19-1 intl trade and cultural and economic environment: opp and threats, intl boomed in the past 3 decades, global competition intensifiying, home markets no longer as rich in opp. bc. Of global markets: global firm - gains advantages not available to purely domestic competitors, minimize importance of national boundaries for global companies, decisions. Domestic is easier and safer; don"t have to adapt to another. Demo, sociocultural, political and legal, geographic, economic factors. Indirect - work with independent intl marketing intermediaries; less investment; less risk. Direct - company handle their own exports; risk and return higher. Joining with foreign companies to produce or market p&s. Entering foreign markets through developing an agreement with a licensee in the foreign market. Company makes agreements with manufacturers in the foreign market to produce its product or servvice. Domestic firm provides management know-how to a foreign company that supplies the capital.
