AGR 110 Chapter Notes - Chapter 7: Marginal Utility, Indifference Curve, Budget Constraint

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Individuals do the best that they can, given the constraints they face: rational behavior is purposeful and consistent. Utility: satisfaction derived from consuming a good. Utils: hypothetical units of satisfaction derived from consumption of goods or services, simple numbers. Cardinal utility: assigns specific, but hypothetical, numerical values to the level of satisfaction gained from the consumption of a good, the unit of measurement is the hypothetical util, a, b, c, d. Ordinal utility: a way of considering consumer satisfaction in which goods are ranked in order of preference: first, second, third, etc. Marginal utility [mu: the change in the level of utility when consumption of a good is increases by one unit, mu = change tu/change y. Total utility [tu: the total level of satisfaction derived from consuming a given bundle of goods and services. Law of diminishing marginal utility: marginal utility declines as more of a good or service is consumed during a given time period.

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