MKT 233 Chapter Notes -Muscletech, Liling
Document Summary
For this assignment i have chosen to use a magazine advertisement from train magazine that advertises a product called hydroxycut hardcore elite powder which is manufactured by a company called muscletech. Muscletech on youtube for the same exact product. The target market for both of these advertisements is pretty apparent as well as very broad. They target males and females, specifically younger and more energetic people. The lifestyle target market includes those who are into fitness and extremely active. This also includes anyone who use or have any interest supplements and performance enhancers. The placement of the advertisement within the magazine is very fitting. Those who read train magazine most likely have interest in fitness and would be interested in a product like. The ads are similar in which they both use models that appear to be in very great shape. The audience is automatically attracted to this with both associative properties and aspiring properties.
