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Textbook Notes for Apparel, Events, and Hospitality Management at Iowa State University (ISU)

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ISUAESHM 275Arienne Mc CrakkenFall

AESHM 275 Chapter Notes - Chapter 5: Decision-Making

OC12330892 Page
Buying process- the steps that consumers go through when buying a product or service. This usually begins when customer recognize an unsatisfied need.
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