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Textbook Notes for Daniel Malliet

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ISUMKT 340Daniel MallietSpring

MKT 340 Chapter Notes - Chapter 4: Sample Size Determination, Data Mining, Uptodate

OC86101011 Page
19
Chapter 4 - managing marketing information to gain customer insights. Assess informaion needs: develop the needed informaion, help decision makers to u
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ISUMKT 340Daniel MallietSpring

MKT 340 Chapter Notes - Chapter 3: Baby Boomers, Marketing Management, Customer Relationship Management

OC86101013 Page
29
Environmental forces afect the company"s ability to serve its customers. The success of windows increased microsot"s revenues, proits, and stock price.
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ISUMKT 340Daniel MallietSpring

MKT 340 Chapter Notes - Chapter 5: Normative Social Influence, Cognitive Dissonance

OC8610106 Page
32
Consumer buyer behavior refers to the buying behavior of inal consumers who are individuals and households that buy goods and services for personal con
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ISUMKT 340Daniel MallietSpring

MKT 340 Chapter Notes - Chapter 1: Mobile Marketing, The Digital Age, Social Media Marketing

OC8610107 Page
19
Markeing involves creaing value for customers and building strong customer relaionships in order to capture value from customers in return. Keep and gr
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