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Textbook Notes for Wilgenbusch

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ISUP R 220WilgenbuschFall

P R 220 Chapter Notes - Chapter 8: Functional Magnetic Resonance Imaging, Digital Watermarking, Media Monitoring

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ISUP R 220WilgenbuschFall

P R 220 Chapter Notes - Chapter 6: Media Planning, Gantt Chart, Consequentialism

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Planning : forethought about goals and objectives and the strategies and tactics needed to achieve them. Mcguire(cid:361)s hierarchy of effects: tuning
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ISUP R 220WilgenbuschFall

P R 220 Chapter Notes - Chapter 14: Speechwriter, Crisis Management

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ISUP R 220WilgenbuschFall

P R 220 Chapter Notes - Chapter 3: Media Space, Technological Convergence, Participatory Culture

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Black box fallacy : false notion that predicts that most human communication will one day all be satisfied with a single device. Technological converge
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ISUP R 220WilgenbuschFall

P R 220 Chapter Notes - Chapter 1: American Red Cross, Greenwashing, Natural Disaster

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Publics : groups of people with shared interests. An organization"s public either is affected or effects said organization. General public : a nonspeci
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ISUP R 220WilgenbuschFall

P R 220 Chapter Notes - Chapter 12: Crisis Communication, Ingratiation, Scapegoating

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Contingency theory : a theory that proposes that the best course of action in any situation depends on the specifics of the situation. Pure advocacy :
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ISUP R 220WilgenbuschFall

P R 220 Chapter Notes - Chapter 5: Swot Analysis, Web Analytics, Organizational Communication

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Rpie (researching, planning, implementation and evaluation programs): 4 step process of researching. Rosie: research, objective, strategies, implementa
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ISUP R 220WilgenbuschFall

P R 220 Chapter Notes - Chapter 11: Freedom Of Information In The United States, Freedom Of Information Laws By Country, Actual Malice

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Intellectual property : any product of the human mind that is protected by law from unauthorized use by others. Those working in pr need judicial aware
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ISUP R 220WilgenbuschFall

P R 220 Chapter Notes - Chapter 9: Reputation Management, Listicle, Clickbait

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Listicle : 1n online 1rticle presented in the form1t of 1 numbered or bulleted list of info. Clickbait : promotion1l or sens1tion1l internet content de
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ISUP R 220WilgenbuschFall

P R 220 Chapter Notes - Chapter 7: Advertorial, Native Advertising, Earned Media

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Two way communication and relationships are the heart of pr. Controlled media : channels of communication that allow public relations practitioners to
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ISUP R 220WilgenbuschFall

P R 220 Chapter Notes - Chapter 2: Flash Mob, Organic Search, Press Release

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Press agentry/publicity model : model of public relations in which communication is mostly one-way, initiated by an organization with little concern fo
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ISUP R 220WilgenbuschFall

P R 220 Chapter Notes - Chapter 10: Infographic, Mobile Media, Breakcore

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