P R 220 Chapter Notes - Chapter 9: Reputation Management, Listicle, Clickbait

• School: Iowa State University
• Department: Public Relations
• Course: P R 220
• Professor: Wilgenbusch

Document Summary

Listicle : 1n online 1rticle presented in the form1t of 1 numbered or bulleted list of info. Clickbait : promotion1l or sens1tion1l internet content designed prim1ril(cid:411) to entice users to (cid:404)isit 1nother (cid:405)ebsite. Like 1 popsicle - s(cid:405)eet 1nd 1ppe1ling but not (cid:404)er(cid:411) nourishing. (cid:732) re1sons to write well in wr. A good ne(cid:405)s rele1se pe1ks to journ1lists, editors, Th1nk (cid:411)ou"s to donors c1using l1rger don1tions in the future. Wsa"s th1t 1ctu1ll(cid:411) influence teen"s rebellious beh1(cid:404)ior. And 1 b1l1nce bet(cid:405)een the t(cid:405)o (cid:405)ithin rel1tionships. It t1kes cle1r (cid:405)riting to displ1(cid:411) go1ls 1nd objecti(cid:404)e of 1n org1niz1tion - 1nd the(cid:411) must be fulfilled. Reputation management : 1cting 1nd communic1ting - often in (cid:405)riting - to influence 1n org1niz1tion"s reput1tion 1s 1 p1rt of 1 process th1t includes pl1nning, 1n1l(cid:411)zing feedb1ck 1nd e(cid:404)1lu1ting. Impression management : process in (cid:405)hich people influence perceptions of themsel(cid:404)es or their org1niz1tions b(cid:411) regul1ting 1nd controlling inform1tion in soci1l inter1ctions.