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Chapter 14

P R 220 Chapter Notes - Chapter 14: Speechwriter, Crisis Management


Department
Public Relations
Course Code
P R 220
Professor
Wilgenbusch
Chapter
14

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Careers
Employers
Agencies
Corporations
Nonprofits - GNO’s
Government
Self and small business
Agency
Provide clients with specialized services:
Research
Campaign planning and implementation
Speechwriting
Crisis management
Special events
Competitive
Slightly lower pay grade than corporate
Corporation
A corporate job on the client side may look posh with a “client” to
serve
Nonprofit
Nonprofit is a tax status - not a way of doing business
Non profit PR professionals often have a more well rounded skill
set
NGO’s (non-government organizations) are nonprofits
Government
Ex. campaigns
Can be stressful
“Really out with the people”
Public information function
US Department of Defense is the largest employer in the
world - 3.2M - they have PIO’s
Why is the government doing what it’s doing?
Why are we doing what we are in WWII?
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