BUS 361 Chapter Notes - Chapter 18: Sales Promotion, Microsoft Powerpoint, The Perfume Shop
Document Summary
Assignment personal selling and sale promotion ch18 your name: bryce bettag: c 3: steps of the personal selling process. For each example, determine the step in the personal selling process: during a sales presentation, virginia found that the client was concerned about the cost. She reassured her about the quality of the product and that it would last for a long time: fred has a list of potential clients. Now he needs to research the needs of each one as well as their feelings toward his company brands: the millennial company sends sales people to technology conferences where they run a booth. Your answers: (you must use the exact term used in the textbook: overcoming objectives, prreapproach, prospecting, making the presentation, closing, following up. Identify the type of consumer sales promotion for each example: a florist developed a week-long promotion on facebook asking users to identify the type of flower portrayed in a photo.
