MKTG 332 Chapter Notes - Chapter 9: Linguistics, Enculturation, Acculturation
Document Summary
Household decision making: process by which decisions are made in household units, household life cycle (hlc): segmentation technique acknowledging. Specifies appropriate consumer behavior in a situation within a specific culture: cultural sanction. Penalty associated with performing nongratifying or culturally inconsistent behavior. Using core societal values: csv scoreboard. Explained using historical csv dimension scores found in many resources. Csv scores for a country can be essential information for marketers appealing to consumers in another country. Similarity in csv scores indicate that consumers find value in he same products and experiences: cultural distance (cd) Representation of how disparate one nation is from another in terms of their csv scoreboard. Enculturation: way people learn their native culture. Acculturation: process by which consumers come to learn a culture other than their natural, native culture. Fundamental elements of communications: verbal communication. Transfer of information through either spoken or written word. Translation alone is insufficient to guarantee effective communication.
