Three ethical principles: utilitarianism: seeking the greatest good for the greatest amount of people. Moral intensity: the degree to which an issue demands the application of ethical principles. Moral sensitivity: a person"s ability to recognize the presence of an ethical issue and determine its relative importance. Expertise or knowledge of prescriptive norms and rules. Mindfulness: a person"s receptive and impartial attention to and awareness of the present situation as well as to one"s own thoughts and emotions in that moment.