HIST 225 Chapter Notes - Chapter 1-2: Media Literacy, Gfk Entertainment Charts, Automaticity
Document Summary
Social media is the fastest growing form. Direct media exposure- when we perceive. media message. Ex: listen to a song, watch a video. Indirect media exposure- when we think about some element in a media message while we are not being exposed to at the time. Automatic routines- sequences of behaviors or thoughts that we learn from experience and then apply again and again. We rely on automatic. processing to go through the information. Automaticity- a state where our minds operate without any conscious effort from us. Sometimes something triggers our conscious attention to media. Make great decisions with little to no effort. We learn less and pay less attention too many choices paralyze is into into inaction. Parents, siblings, institutions, society, and the mass media. Programmed uneasy feeling about ourselves so we want to buy products to make us look/feel better.