Timing of effects- focuses your attention on when evidence of the effect starts showing up more so than how long it lasts. Cognitive-type effect - media can affect what we know by planting ideas and information into our minds. Belief-type effect- showing us the values used by people in the news and characters in fictional stories. Attitudinal-type effect- the media can change how we view things, such as changing them to uncool, good, bad, etc. Emotional-type effect- the media can make us feel things. Physiological-type effect- the media can influence our body systems. Macro-type effect- the media can exert its influence on larger units such as organizations, institutions, and society. Media effects are constantly occurring in a complex process. Constantly being influenced by direct or indirect media messages. Media works with other factors in our lives in exerting their influence. You can control the effects process in your own life. Manifested effects- media effects we can easily observe.