Lodging operations: hotels, motels, resorts, timeshare, condominiums, conference centers, camps, parks, extended stay, b & b, casino, convention hotels, cruise ships, transportation services, ships, airplanes, autos, buses, trains, bikes, limos, food and beverage operations, retail stores, ex. Mall of america people travel to see: stores in hotels, gift shops, stores in airports, activities. Hotel classifications: size, under 150 rooms, 150 299 rooms, 300 600 rooms, 600+ rooms. Intangible services: a(cid:272)tio(cid:374)s, deeds, perfor(cid:373)a(cid:374)(cid:272)es, a(cid:374)d efforts that (cid:272)o(cid:374)tri(cid:271)ute to the guest"s experie(cid:374)(cid:272)es. 2: hotel organization (textbook: mission statement: defines the unique purpose that sets one hotel/ company apart from others, safe, secure accommodations, clean, comfortable guest room, courteous, professional, knowledgeable, and family friendly service, well maintained facilities and equipment. Goals: activities and standards an organization must successfully perform or achieve to effectively carry out its mission. Strategies: methods a department or division uses to achieve its goals.