HM 316 Chapter Notes - Chapter 4-5: Strategic Planning, Needs Assessment, Swot Analysis

• School: JMU
• Department: Hospitality Management
• Course: HM 316
• Professor: William Frye

Document Summary

Leaders of the strategic planning process should: encourage active involvement, solicit different points of view, probe issues, manage conflict. Decisions in private clubs are made by: authority: leader accepts input but makes decision, majority: vote, minority: technically authority decision; leaders lets vocal/ passionate minority mold decisions, unanimity: 100, consensus: like majority, but leader decides. Connecting vision with operations: define the club, decide the long term strategy, communicate the vision, recognize the difference between strategy and operations. Internal: strengths & weaknesses: external: opportunities & threats. Types of business communication: downward communication: passi(cid:374)g i(cid:374)for(cid:373)atio(cid:374) fro(cid:373) (cid:272)lu(cid:271)"s highest le(cid:448)els to lo(cid:449)er le(cid:448)els, upward communication: passing information from lower levels to higher levels. Lateral communication: passing information between persons at the same level. Communication barriers: distractions, differences in background, poor timing, personality differences, prejudice, differences in knowledge and assumption, stress. Personal biases & communication: first impressions, stereotypes. Just-like-me: halo or pitchfork effects, contrast effect.