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Textbook Notes for MKTG 380

Out of 14 Textbook NotesAbout JMU

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MKTG 380 Chapter Notes - Chapter 14: Marketing Buzz, Social Media Marketing, Sales
burgundycrocodile518
442
JMU
MKTG 380 Chapter Notes - Chapter 13: Public Service Announcement, Ad Blocking, Branded Content
burgundycrocodile518
735
JMU
MKTG 380 Chapter Notes - Chapter 12: Capacity Management, Category Killer, Sales Process Engineering
burgundycrocodile518
427
JMU
MKTG 380 Chapter Notes - Chapter 11: Disintermediation, Subscription Box, Inventory Turnover
burgundycrocodile518
443
JMU
MKTG 380 Chapter Notes - Chapter 10: Price Fixing, Dynamic Pricing, Bitcoin
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428
JMU
MKTG 380 Chapter Notes - Chapter 9: Six Sigma, Total Quality Management, Sustainable Packaging
burgundycrocodile518
344
JMU
MKTG 380 Chapter Notes - Chapter 8: Bleeding Edge Technology, New Product Development, Limited Release
burgundycrocodile518
419
JMU
MKTG 380 Chapter Notes - Chapter 7: Baby Boomers, Market Segmentation, Content Marketing
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339
JMU
MKTG 380 Chapter Notes - Chapter 6: Brand Loyalty, Cognitive Dissonance, Consumer Behaviour
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541
JMU
MKTG 380 Chapter Notes - Chapter 5: Predictive Analytics, Direct Marketing, Unstructured Data
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329
JMU
MKTG 380 Chapter Notes - Chapter 3: Strategic Planning, Economic Indicator, Business Plan
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245
JMU
MKTG 380 Chapter Notes - Chapter 4: Bounce Rate, Eye Tracking, External Validity
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342
JMU
MKTG 380 Chapter Notes - Chapter 2: Arab Spring, Foreign Exchange Market, Business Ethics
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538
JMU
MKTG 380 Chapter Notes - Chapter 1: Value Proposition, Branded Content, Value Chain
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445

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