MKTG 380 Chapter Notes - Chapter 11: Disintermediation, Subscription Box, Inventory Turnover
Document Summary
11: deliver the goods: determine the distribution strategy (textbook) Administered vms: a vertical marketing system in which channel members remain independent but voluntarily work together because of the power of a single channel member. Breaking bulk: dividing larger quantities of goods into smaller lots in order to meet the needs of buyers. Channel conflict: incompatible goals, poor communication, and disagreement over roles, responsibilities, and function among firms at different levels of the sa(cid:373)e distri(cid:271)utio(cid:374) (cid:272)ha(cid:374)(cid:374)el that (cid:373)a(cid:455) threate(cid:374) a (cid:373)a(cid:374)ufa(cid:272)turer"s distri(cid:271)utio(cid:374) strategy. Channel cooperation: occurs when producers, wholesalers, and retailers depend on one another for success. Channel intermediaries: firms or individuals such as wholesalers, agents, brokers, or retailers who help move a product from the producer to the consumer or business user. Channel leader or channel captain: the dominant firm that controls the channel. Channel levels: the number of distinct categories of intermediaries that make up a channel of distribution.
