COM 1100 Chapter 15: Chapter 15

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12 Jan 2017
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Chapter 15: Informative Speaking
Chapter Outcomes:
1. What are the goals of persuasive speaking?
2. What is an example of a persuasive topic and thesis?
3. How you can evaluate your listeners and tailor your speech to them?
4. What are the three forms of rhetorical proof: ethos, logos, and pathos
5. Can you identify the logical fallacies and deceptive forms of reasoning?
6. What is an appropriate organizational strategy for your speech?
I. The goals of persuasive speaking
a. Persuasive speaking: speech that is intended to influence the attitudes, beliefs,
and behaviors of an audience
b. Attitudes: our general evaluations of people, ideas, objects, or events
c. Beliefs: the ways in which people perceive reality
d. Behavior: the manner in which we act or function
II. Developing a persuasive topic and thesis
a. Propositions of fact: a claim of what is or what is not
b. Propositios of alue: a lai aout soethig’s orth
III. Persuading your audience
a. Social judgement theory: The theory that a speaker’s ability to successfully
persuade an audience depends on the audience’s current attitudes or disposition
toward the topic.
b. Receptive audience: An audience that already agrees with the speaker’s viewpoints
and message and is likely to respond favorably to the speech.
c. Neutral audience
d. Hostile audience
e. Latitude of acceptance and rejection
f. Anchor position
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