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Textbook Notes for Jeff Kennedy

LU, LIBERTYBUSI 520Jeff KennedySpring

BUSI 520 Chapter Notes - Chapter 14: Internal Communications, Management Consulting, Intangibility

OC10972383 Page
2 Mar 2018
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Government sector: courts, employment services, hospitals, loan agencies, military services, police and fire departments, postal service, regulatory ag
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LU, LIBERTYBUSI 520Jeff KennedySpring

BUSI 520 Chapter Notes - Chapter 5: Customer Attrition, Customer Relationship Management, Activity-Based Costing

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2 Mar 2018
0
Customer perceived value (cpv: difference between the prospective customer"s evaluation of all the benefits and costs of an offering and the perceived
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LU, LIBERTYBUSI 520Jeff KennedySpring

BUSI 520 Chapter Notes - Chapter 9: Psychographic, Mass Customization

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2 Mar 2018
0
Market segment: consists of a group of customers who share a similar set of needs and wants. Grassroots marketing: marketers concentrate on making such
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LU, LIBERTYBUSI 520Jeff KennedySpring

BUSI 520 Chapter 3: Chapter 3

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2 Mar 2018
0
Advantages for identifying significant market changes (2: disciplined methods for collecting information, time spent interacting with customers and obs
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LU, LIBERTYBUSI 520Jeff KennedySpring

BUSI 520 Chapter 4: Chapter 4

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2 Mar 2018
0
Marketing insights: provide diagnostic information about how and why we observe certain effects in the marketplace and what that means to marketers. Ma
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LU, LIBERTYBUSI 520Jeff KennedySpring

BUSI 520 Chapter Notes - Chapter 7: Vendor-Managed Inventory, Group Dynamics, Opportunism

OC10972383 Page
2 Mar 2018
0
Business market: consists of all the organizations that acquire goods and services used in the production of other products or services that are sold,
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LU, LIBERTYBUSI 520Jeff KennedySpring

BUSI 520 Chapter Notes - Chapter 12: Hundred Days Offensive, Leapfrogging, Pincer Movement

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2 Mar 2018
0
Strategies to grow the core (3: make the core of the brand as distinctive as possible, drive distribution through both existing and new channels, offer
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LU, LIBERTYBUSI 520Jeff KennedySpring

BUSI 520 Chapter Notes - Chapter 10: Straddle, Mantra, Deliverable

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2 Mar 2018
0
Inform consumers of a brand"s membership before stating its point- of-difference. Competitive frame of reference: which other brands a brand competes w
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LU, LIBERTYBUSI 520Jeff KennedySpring

BUSI 520 Chapter Notes - Chapter 13: Brand Equity, Product Type, Shampoo

OC10972385 Page
2 Mar 2018
0
Durability and tangibility groups (3: nondurable goods, tangible goods normally consumed in one or a few uses, such as beer and shampoo. They normally
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LU, LIBERTYBUSI 520Jeff KennedySpring

BUSI 520 Chapter Notes - Chapter 11: Brand Architecture, Brand Equity, Market Power

OC10972386 Page
2 Mar 2018
0
Credible brand: signals a certain level of quality so satisfied buyers can easily choose the product again. Brand loyalty: provides predictability and
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LU, LIBERTYBUSI 520Jeff KennedySpring

BUSI 520 Chapter Notes - Chapter 1: Value Proposition, Mobile Marketing, Disintermediation

OC10972387 Page
2 Mar 2018
0
Chapter 1: defining marketing for the new realities. Aim: make selling superfluous, know and understand the customer so well that the product or servic
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LU, LIBERTYBUSI 520Jeff KennedySpring

BUSI 520 Chapter Notes - Chapter 15: Crowdfunding, Quality Function Deployment, Conjoint Analysis

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2 Mar 2018
0
Incremental innovation: entering new markets by tweaking products for new customers, using variations on a core product to stay one step ahead of the m
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