BUSI 520 Chapter Notes - Chapter 15: Crowdfunding, Quality Function Deployment, Conjoint Analysis
2 Mar 2018
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Incremental innovation: entering new markets by tweaking products for new customers, using variations on a core product to stay one step ahead of the market, and creating interim solutions for industry-wide problems. Disruptive technologies: cheaper and more likely to alter the competitive space, established companies can be slow to react or invest in these disruptive technologies because they threaten their investment. Drawbacks new-product launches face (8: fragmented markets, social, economic, and governmental constraints, cost of development, capital shortages, shorter required development time, poor launch timing, shorter product life cycles, lack of organizational support. Customer-driven engineering: develop new products, incorporating customer preferences in the final design. Venture teams: cross-functional groups charged with developing a specific product or business. Informal workplaces, sometimes garages, where intrapreneurial teams work to develop new products. Communities of practice: often housed on internal web sites where employees from different departments are encouraged to share knowledge and skills with others.
