AGEC 4433 Chapter : New England Apple Slices
Document Summary
Russell powell, executive director of the new england apple association knew that the. New england apple industry had seen better days and was willing to do just about anything to revive it. Farmers were selling their land on every hand it seemed and exiting the industry never to return. As a result, new england was holding less and less of the market share for apples each year. Powell came up with an idea to get farmers to produce apples for slices, a market new to most new england farmers, as a way to stimulate production and growth. There were still plenty of farms in the region and powell even had a processor in mind. Cvs was a processor that had seen success in recent years by pairing up with farmers to produce apples for slicing. Powell admired this model and thought that something of this sort might work for the new england farmers as well.
