HUEC 3032 Chapter : Business Planning
Document Summary
Apparel product planning: merchandise planning, creative planning, technical planning, production planning. Merchandise: the merchandising process consists of, line/ merchandise planning, line development, presentation of product lines, merchandise budget: identifies the resources needed to meet profit, sales, and margin objectives for a specific season. Creative planning: trend and design professionals track trends and interpret them for the company"s target market, rely on research from various sources, select color combinations, textiles, and the basic design of the products to be produced. Technical planning: further defines stakes by developing, fit standards, materials, construction specifications, technical designers evaluate a prototype garment before it is approved for production. Links merchandising, creative design, and technical design decisions to the actual construction of products: today, actual garment production often takes place in distant offshore locations. Therefore, production planners must: understand the cost of materials, trims, and value-added finishes and processes, determine quantity and quality criteria, specify assembly process necessary to produce an acceptable final product.
