MC 2000 Chapter : August 23 2012 What Is Mass Media
Document Summary
What counts as mass media: technology - ipad, movies- dark night rises, news- fox news. Definition of mass media: technological vehicles by which complex organizations produce content that is disseminated to an audience, as communication, as technology, as an industry. Today"s focus: mass media as communication, mass media as technology. Interpersonal communication: one-on-one communication, usually f2f, not one-way communication; rather, a dialogue, talking with parents, friends, neighbors, inter means between lots of direct feedback (verbal and nonverbal from audience , intra means within. Ex: came back from a beach vaca with significant other, wanting to express your thanks to mother in law. You could call her up on the phone. But if you go to the lsu bookstore go to the stationary take out a pen and write a note to her. It is linear, step 1, step 2, step 3 : doesn"t reflect how we really consume media, never usually goes this way, ways which the communication breaks down.
