MC 2000 Chapter : Mass Comm
Document Summary
Result of bring media literate: people with high levels of media literacy decide for themselves what messages mean, low levels of media literacy can develop exaggerated impression of problems with society, mean world syndrome. What is communication: transmission of a message from a source to a reliever, building shared messages, feedback, information and entertainment, a source sends a messages through a medium to a receiver effect, problems, noise, distraction, misunderstanding. Types of comminication: interpersonal communication, inter means between, one-on-one communication, lots of direct feedback (verbal and nonverbal) from. What is mass communication: mass medium-technology that carries messages to large number of people, media-plural of medium, mass communication- the process of creating shared meaning between mass media and their audiences, work together as a society, maintaining culture. Culture: culture-learned behavior of members of a given social group, functions and effects of culture, provides useful guidelines for behavior, culture limits our options.
