MC 2000 Chapter : Ch 12 Notes

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15 Mar 2019
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Visual communication in mass media: regardless of cultural context, visual images are the dominant source of info. Understanding visual literacy: knowing how visual communication functions in a mass media context is what drives our understanding of visual culture. Those aspects of our day-to-day lives that rely on some form of imagery to convey meaning: visual literacy. Ability to evaluate, apply or create visual representations and to understand how they communicate meaning. Understanding of how all forms of visual media communicate meaning in a mass media world: richard howells. In his book visual culture he describes visual culture as the dynamic process in which visual meaning is both created and communicated throughout our visual world. Finding meaning in visual media: visual media. Any form of physical media (drawings, sculptures) Our ability to interpret is affected by several factors. The environment in which that medium is delivered. The visual form: iconic images or visual representations.

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