MC 2000 Chapter : Magazines
Document Summary
Bigness of the industry: 24,000 different domestic and international consumer magazines, 9,600 trade magazines available, nearly 1,000 new consumer titles each year, aarp number one selling magazine. Some classic magazines: saturday evening post: romanticized american virtues, reader"s digest: applicability , lasting interest , and constructiveness , time: interpretive journalism, life: pass along journalism. The fail of general interest magazines: tv guide: electronic media begins to change environment, people: after the demise of look and life, it filled the need for celebrity. Consumer magazines: appeal to specific audience, most self advertising on about 50% of their pages, have larger circulation base and are most profitable. Trade magazines: specialized business publications-often required reading for a particular jobs, industry or profession, trade magazines do not compete with consumer magazines (billboard, not found on new stands, lower circulation and revenues, high subscription prices, less ads. Magazines get its revenue from which of the following.
