MC 2525 Chapter : Mc2525
Document Summary
Sub-teens and tweens: females, about sexualization of girls, ages 8-12, becoming younger and younger, originally a marketing term. Rise of tween television: nickelodeon and disney, cartoon network, branding through programs and commercials. Positive aspects: number of programs, type of programs, messages of friendship, girl power, do something more than go shopping. Tween as a culture: created the language, created the symbols (pink, created a demographic, created a major buying party. Impact of tween programming: deindividualization, nonverbal cues, what they are wearing, how old they are, how to purchase girl power. High brow tween culture: if you want better messages, you have to pay more, brats vs. 100$ dolls. Future of girl power: school is fun when its over, if you"re pretty then your brother does your homework, allergic to algebra. The administrative context- refers to anyone in office: persuasive functions, 1.
