MC 2525 Chapter : MC 2525
Document Summary
Mc 2525: 1 paper, 3 exams, moodle discussions, quizzes-online in class. Print information sheet to fill out and bring back to class. Persuasion: getting someone to do or think what you want them to do or think. Have to convince them to do something by: using logical arguments, offer reward, logic doesn"t get it done entirely, emotion is involved, there is history involved. Why do some techniques work and others don"t. Difference in persuasion and force- voluntary vs. involuntary, diff. from manipulation. If you are first person to make claim you get to own that claim: average people don"t know certain details, has to be an active process in order for persuasion to work shared understanding. One aspect is logical argumentation and one aspect is emotional. Meaning is created and shared when the source encodes the message with symbols familiar to the receiver: have to have shared meaning, if persuader using symbols you don"t understand you will not get message.
