MC 2525 Chapter : 9 11
Document Summary
Theories of persuasion will be necessary for you to know how to do first assignment. Different feelings towards things: learned, you"re not born with attitude, you learn them through the people around you and experience, i. e. becoming an lsu fan, predispositions only, predisposes you towards something. Leans you negatively or positively towards something but it doesn"t necessarily lead you towards action. i. e. i love a louis vuitton bag but my bank account won"t allow me to take action without falling into deep debt. Attitude formation: cognitive information, affective/emotional information, past behaviors/experience. Cognitive information: beliefs: ideas we have about what is true or false. Past behaviors/experiences: if we have a positive experience, we are inclined to carry out the action again, if we have a negative experience we will avoid and tell others to avoid the same thing. Affective info attitude = behavioral intention behavior.
