MGT 3211 Chapter Notes - Chapter 8-9: Daniel Yergin, Peak Oil, Reverse Innovation
Document Summary
Taking the green leap to the base of the pyramid stuart l. hart. 4 billion poor people at the base of the pyramid (bop) Avg american consumes 17x more than mexican counterpart. 6. 7 billion people on earth and projected to have 8-9 billion in less than 30 years: growth in consumption rates increases as it has then we could literally destroy our natural systems. Incubation today of the environmentally sustainable techs and industries of tomorrow. Green giant (big wind, centralized water treatment, and massive solar farms) Centralized, large-scale, remote, capital intensive, centrally planned , standardized, trickle down, big carbon footprint. Solar farms, big wind, nuclear, clean coal, and water plants. Gives the appearance of tackling big problems with bold and sweeping solutions (politically advantageous) Problem: little margin for error: chernobyl, three mile island, Tsunami in japan that hit the nuclear plant. Small in scale, distributed in character, always disruptive to incumbent firms, labor intensive, self-organizing, localized, bottom up, small footprint.
