MKT 3401 Chapter : Promotional Mix
Document Summary
Institutional trying to change or enhance the brand of a company. Blink/adlet (1-4 second); great t. v. commercials sometimes are not the great producers of sales. Ex) alka seltzer plop plop fizz fizz jingle was very popular but sales didn"t skyrocket. Geared to women up to 32 years ol. He wants a commercial, he chose cheapest ad slot between 1-4am. Newspaper make $ because readers, the advertisers follow. Ex) si has 3 million subscribers with a hand off rate of 7 times. Si swimsuit edition has major high end advertisements. Product placement when a product is inserted in a movie, commercial, video game, etc, enormous way company"s can choose to advertise their products.
