MKT 3401 Chapter : Mkt Chap 13
Document Summary
Retailing-all the activities directly related to the sale of goods and services to the ultimate consumer for personal, nonbusiness use has enhanced the quality of our. 1. 6 million u. s. retailers employ more than 24 million people. Retail trade accounts for 11. 6 percent of all u. s. employment and almost 13 percent of all businesses are considered retail under naics. Accounts for about 40% of gdp daily lives. Franchising-a continuing relationship in which a franchiser grants to a franchisee the business rights to operate or to sell a product. Franchisor originates the trade name, product, methods of operation, and. Franchisee pays the franchisor for the right to use its name, product, or: product and trade name a dealer agrees to sell certain products provided by a manufacturer or a wholesaler. This approach has been used most widely in the auto and truck, soft drink bottling, tire, and gasoline service industries.
