MKT 3413 Chapter : Chapter 5 Notes- Al Burns
Document Summary
Chapter 5 information types and sources: secondary data and. Standardized information: which type of data refers to information that is developed or gathered by the researcher specifically for the research project at hand, basic data, primary data, complex data, secondary data, standardized data. Objective: lo 1: what provides an incredible stock of free secondary data, the ama, textbooks, the internet, company reports, the department of education. Objective: lo 1: which of the following would be classified as a part of internal secondary data, online information database, internal database, demographic data within a company"s target market, any government data, google. 2: each unit of information in a database is called a(n) ________, field, record, inventory, item, transaction. Objective: lo 1: which of the following best represents a field within a database, anything outside the company laboratory, a database record, a data mine, records within customer names, customer names within a record.
