MKT 7300 Chapter : ADIDAS
Document Summary
Adidas has quite a history and hard to consolidate all of it. Adolf adi" dasslar, a veteran of world war i founded the adidas group. Produced shoes out of the limited materials available that were available in germany after the war. Provide athletes with the best suited pair of shoes for their respective sport. The strength of adidas has always been its product innovation. After 1968, adidas sold their shoes to america and quickly dominated the american market. The most important marketing breakthrough was the active promotion of global sporting events, especially the olympics. The takeoff all started with the studded cleats that withstood the soggy mess of a field post during the world cup finals. In 1954, dasslar was said to have helped the west german soccer team defeat the favored hungarian national team. In 2001, herbert hainer became the head of the.
