PSYC 2040 Chapter : Social Beliefs
Document Summary
Like judging a good-looking person as intelligent: behavior, infer personality traits from certain behaviors. Like helping an elderly person cross the street: non-verbal communication, how people communicate, intentionally or unintentionally without words. Like facial expression, tone of voice, gestures, body position: expresses emotions, attitudes, personality traits, role schema, concrete role, i. e. politician, benefits, more distinct then traits. Like a person with a loud voice: categories, gender, race, social class. Priming: unattended stimuli that is processes implicitly unconsciously, activating particular associations in memory, drm paradigm all presented words are associated with one critical word. Social perception: priming studies, scrambled sentences. Iv: elderly vs. neutral words: elderly: 8. 28 seconds, neutral: 7. 30. Judging our social world: what directs our social judgments, controlled processing. Judgment using careful consideration: uses information from either person or environment, reflective, deliberate, and conscious, automatic processing. Large amounts of information: e. g. apartment study, can use information not available to controlled processing, e. g.
