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Textbook Notes for Katherine Sredl

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LUCMARK 201Katherine SredlFall

MARK 201 Chapter Notes - Chapter 4: Telephone Tapping, Sustainable Development, Transparency International

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LUCMARK 201Katherine SredlFall

MARK 201 Chapter Notes - Chapter 7: Espionage Act Of 1917, Semiotics, Flashlight

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Understanding and reaching global consumers and markets. Dollar value of wt more than doubled in the past decade. Manufactured products and commodities
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LUCMARK 201Katherine SredlFall

MARK 201 Chapter Notes - Chapter 3: Marketing Mix, Social Forces, Social Actions

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Social forces - occurring outside the organization to identify and interpret potential trends. The demographic characteristics of the population and it
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LUCMARK 201Katherine SredlFall

MARK 201 Chapter Notes - Chapter 1: Relationship Marketing, Marketing Mix, Qwerty

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Creating customer relationships and value through marketing. Links the organization to its customer, employees, suppliers, The activity, set of institu
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LUCMARK 201Katherine SredlFall

MARK 201 Chapter Notes - Chapter 6: Ebay, North American Free Trade Agreement, Small Business

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The marketing of products and services to companies, governments, or not-for-profit organizations for use in the creation of products and services that
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LUCMARK 201Katherine SredlFall

MARK 201 Chapter Notes - Chapter 2: Marketing Strategy, Customer Satisfaction, Marketing Plan

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Linked prosperity - encouraged the success of all constituents including. 3 part mission: employees, suppliers, customers, and neighbors. Social missio
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LUCMARK 201Katherine SredlFall

MARK 201 Chapter Notes - Chapter 9: Market Segmentation, Product Differentiation, Mass Customization

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LUCMARK 201Katherine SredlFall

MARK 201 Chapter Notes - Chapter 10: Procter & Gamble, Durable Good, Toothpaste

Nondurable: an item consumed in one or few uses (food, gas) Durable: a good that usually lasts over many uses (appliances, cars, phones) Ex: nondurable
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LUCMARK 201Katherine SredlFall

MARK 201 Chapter Notes - Chapter 7 part 2: Trade Secret, Franchising, List Price

Economic infrastructure: a country"s communications, transportation, financial, and distributing systems, is a critical consideration in determining wh
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LUCMARK 201Katherine SredlFall

MARK 201 Chapter Notes - Chapter 3 part 1: Market Environment, Micropolitan Statistical Area, Marketing Mix

Changes in the marketing environment are a source of opportunities and threats to be managed. Environmental scanning: the process of continually acquir
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LUCMARK 201Katherine SredlFall

MARK 201 Chapter Notes - Chapter 4: Caveat Emptor, Cause Marketing, Sustainable Development

Ethics: moral principles and values that govern the actions and decisions of an individual or group. They serve as guidelines on how to act rightly and
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LUCMARK 201Katherine SredlFall

MARK 201 Chapter Notes - Chapter 3 part 2: Marketing Mix, Price Fixing, Oligopoly

Economy: income, expenditures, and resources that affect the cost of running a business and household. Concern at macro economical level is due to gdp,
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