MARK 201 Chapter Notes - Chapter 10: Procter & Gamble, Durable Good, Toothpaste
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Nondurable: an item consumed in one or few uses (food, gas) Durable: a good that usually lasts over many uses (appliances, cars, phones) Ex: nondurable wrigley gum relies heavily on consumer advertising. Durable goods such as a car, relies more on personal selling. Consumer products: products purchased by the ultimate consumer. Business products: products organizations buy that assist in providing other products for resale. The effort a consumer spends on the decision. The attributes used in making the purchase decision. Product mix: consists of all the product lines offered by an organization (ex: procter & gamble has a large product mix that includes product lines such as beauty and grooming and household care) New products (new is a very abstract term) If a product is functionally different from existing products it can be considered new. More features added to an existing product ( feature bloat )
