ARH 2000 Chapter Notes - Chapter 11: Sans-Serif, Guerrilla Girls, Dark Cuervo

18 views2 pages

Document Summary

Graphic design - the act of solving problems (usually for a client) and offering solutions. Is the most encountered form of art in daily life. Refers 2 the process of working w/ words and pictures to enhance visual communication. Most involves designing materials to be printed or viewed on a screen (ex: magazine) Utilization of symbols, type, color, and illustration. Typography - the art & technique of composing material from letterforms. A complete set of letterforms, including all capitals, lowercase, numerals, and accent marks is a typeface or a font. Since the chinese invention of printing, thousands of fonts have been created. Roman letters are made with thick and thin strokes ending in serifs. European-style typefaces are based on capital letters carved by romans. In typesetting, the term roman means not italic. Sans serif typefaces have a modern look. Donald meeker and his associates designed the clearview hwy font to increase readability of white-on-green freeway signs.

Get access

Grade+20% off
$8 USD/m$10 USD/m
Billed $96 USD annually
Grade+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
40 Verified Answers
Class+
$8 USD/m
Billed $96 USD annually
Class+
Homework Help
Study Guides
Textbook Solutions
Class Notes
Textbook Notes
Booster Class
30 Verified Answers

Related Documents