COM 259 Chapter Notes - Chapter 3: Ludlow Massacre, Teddy Bear, Glass Ceiling
17 Nov 2016
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The growth of a profession ch 3 is fundamental to a democratic society where people make decisions in the workplace, marketplace, community and voting booth. Its primary mission is to forge responsible relationships of understanding, The church was among the 1st in the world to use propaganda. Persuasive writing used to promote immigration to america. Boston tea party = greatest and best known publicity stunt of all time. Edward l bernays father of modern pr he was described as: (cid:498)the first and doubtless the leading ideologist of pr(cid:499) Betsy plank (cid:498)first lady in pr(cid:499); (cid:498)godmother(cid:499) of pr; broke the glass ceiling in (cid:883)96(cid:882)s; quote from her: (cid:498)pr trust and respect among groups of individuals even when they disagree(cid:499) Inez kaiser first african american women in pr. Acta diurna = daily doings one of the 1st newspapers julius caesar/ roman empire. Henry ford one of the first people to use 2 basic pr concepts: positioning and accessibility (ford.
