COM 259 Chapter Notes - Chapter 16: Psychographic, Crisis Communication, Product Placement

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The field of entertainment pr includes : travel industry, specific site or destination promotion, specific travel business, publicist for celebrity or sports figure, working for an athletic team or sports/entertainment venue. Dominant aspect of today"s mass media = cult of celebrity: number and circulation of celebrity magazines continues to increase each year. Ex: people has a circulation of more than 3. 5 million copies per week. Most public relations campaigns are initiated to generate public awareness of an individual who is intentionally seeking publicity: practitioners conducting such campaigns typically follow a standard, step-by-step process: To prove their worth, publicists will compile and analyze the results of personality campaigns to determine effectiveness of methods used: summaries of this information should be submitted to clients. Primary goal of any campaign for an entertainment event is to sell tickets. A skilled practitioner will stay away from hype .

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