COM 262 Chapter Notes - Chapter 1: The Tradition, Principes, Ion
Document Summary
Research process of asking questions & finding answers. By asking these questions, you take on the role of detectives as you tracked down the information needed to make a decision. Ex (of research): election polls, underage drinking, medical research. Research is all around us and presented in ways that we may not always recognize as research. Research: discover of answe rs to questions through the application of scientific and systematic procedures. You come into several different types of research on a daily basis. Communication research qualitative or quantitative research conducted from a social science perspective, which is district from rhetorical research and critical research. Social science research: conducted through the use of scientific and systematic methods, and it is based on the assumption that research can uncover patterns in the lives of people. The research techniques and methods presented in this book are used to study the communication behavior of humans and the communication artifacts that people leave behind.