ADV 350 Chapter 1-26: ADV 350 (section 730)Book Notes: Media Planning & Buying In the 21st Century
Document Summary
Adv 350 book notes: media planning & buying in the 21st. Chapter 1 and space and clicks unfavorable data objectives and needs. Online fraud marketing headlines: page 6 for headline examples, online video also has issues of accountability and transparency for online. Did they run correctly video transactions: bot traffic: when a third party sends bots rather than real visitors to the. Techniques used by fraudsters: unauthorized ad insertions: ads are inserted into websites without the advertiser who pays for nonexistent human traffic to a website publisher"s permission. Protect yourself and your client: sites that attract a significant number of visitors are going to lure in a criminal element too, virtually every company in the online ecosystem has something to gain from. Revenue results from website traffic, whether legitimate of bogus: the more traffic, the more clicks, the more revenue, advertisers suffer real financial loss by paying for bogus clicks they didn"t.
