COM 275 Chapter Notes - Chapter 4: Social Cognitive Theory, Social Learning Theory, Observational Learning

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27 Feb 2013
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Social cognitive theory: direct offshoot of social learning theory, you may recall, l"il suzie and bobo!, triadic reciprocal causation, three different factors that interact to determine each other, behavior. Observational learning: basic logic, a person learns by observing the actions of others and the, we learn both behavior & expected outcomes consequences of those actions. Modeling: the reenactment of observed behavior, 4 processes involved, attention, retention, motor reproduction, motivation driven by, positive outcomes from direct experience, observation of positive outcomes for others, internal values (good versus bad) Abstract modeling: rules of previously learned behavior generate new behaviors in related situations. Effects of modeling: observing action that conflicts with established behavior has two effects, inhibitory effects. Observation restrains a person from acting in a previously learned way: disinhibitory effects. Observation weakens internal restraints on certain behaviors. Antifocial effects of viewing media: effects can be, cognitive, affective, behavioral, ex: copycat crimes. Prosocial effects of viewing media: many potential effects, empathy, sharing.

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