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Textbook Notes for Dr.Harrell

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MSUMKT 300Dr.HarrellFall

MKT 300 Chapter Notes - Chapter 10: Franchising, The Need

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4
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MSUMKT 300Dr.HarrellFall

MKT 300 Chapter Notes - Chapter 2: Swot Analysis, Marketing Myopia, Marketing Mix

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4
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MSUMKT 300Dr.HarrellFall

MKT 300 Chapter Notes - Chapter 1: Retail, Marketing Mix

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7
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MSUMKT 300Dr.HarrellFall

MKT 300 Chapter Notes - Chapter 8: Psychographic

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9
Breakdown: segmentation: identifying and understanding characteristics of potential customers, target marketing: selecting customers to serve and focus
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MSUMKT 300Dr.HarrellFall

MKT 300 Chapter Notes - Chapter 5: Operant Conditioning, Classical Conditioning

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6
Consumer behavior: involves the actions and decision processes of individuals and households in discovering, evaluating, acquiring, consuming, and disp
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MSUMKT 300Dr.HarrellFall

MKT 300 Chapter Notes - Chapter 14: Strategic Alliance, Sales

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3
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MSUMKT 300Dr.HarrellFall

MKT 300 Chapter Notes - Chapter 11: Business Analysis, Cash Flow, Observability

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2
Product mix: all the product lines and products a company offers. Product planning and types of innovation: product planning: the focus given to core b
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MSUMKT 300Dr.HarrellFall

MKT 300 Chapter Notes - Chapter 13: Corporate Communication

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6
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MSUMKT 300Dr.HarrellFall

MKT 300 Chapter Notes - Chapter 3: Maastricht Treaty, Gross Domestic Product, Retail

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2
Marketing environment: sum of all factors that affect a business: global and macro environment, micro environment, creating and capturing value. Compet
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MSUMKT 300Dr.HarrellFall

MKT 300 Chapter Notes - Chapter 12: Integrated Marketing Communications, Sales Promotion

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Communication: the process of sending and receiving messages. Promotion: the process marketers use to inform, educate, persuade, remind, and reinforce
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MSUMKT 300Dr.HarrellFall

MKT 300 Chapter Notes - Chapter 7: Statistical Process Control, Kodak, Deming Prize

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9
Sales to increase revenues: customer lifetime value (clv): the amount of profit a company expects to obtain over the course of a customer relationship.
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MSUMKT 300Dr.HarrellFall

MKT 300 Chapter 4: Chapter 4 Review

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7
Turning information into data: information: data that has been analyzed and put into useful form, data: facts or statistics obtained from inside or out
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