PSYCH 1000 Chapter Notes - Chapter 7.3-7.4: Ath, Classical Conditioning, Automatic Behavior

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Long-term storage is based on meaning: a mental representation is created through representations transformed from perceptual experiences and stored in networks on neurons. Mental representations are stored by meaning: levels of processing model. Developed by psychologists fergus craik and robert lockhart. Based on the depth of mental processing; the more deeply an item is encoded, the more meaning it has and the better it is remembered. Different types of rehearsal lead to different types of encoding. Maintenance rehearsal is simply repeating the item over and over. Semantic encoding activates more brain regions than shallow encoding and this greater brain activity is associated with better memory. Schemas provide an organizational framework: schemas: cognitive structures that help us perceive, organize, process, and use information. We construct new memories by filling in holes within existing memories, overlooking inconsistent information, and interpreting meaning based on past experiences: schemas can bias how information is encoded, in part because culture heavily influences schemas.

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