MARK20100 Chapter 13: Case Study
Document Summary
It would be difficult for other retailers to make zara"s model work. This is because they primarily design in spain, and bring their products into production so quickly. They also distribute all products from spain and ensure a delivery to stores in europe in 24 hours, and stores in the united states in 48 hours. I would recommend that zara set up a distribution center in north america. Currently, they only distribute from spain, which is why products take longer to reach the united states. Threats to zara"s business model would be companies that produce a wider variety of clothing. This style is not necessarily popular for all people in all locations. For example, in the united states many people prefer a looser fit.
