MARK20100 Chapter 8: Case Study
Document Summary
Mcdonald"s core brand values are to enforce the importance of quality service, cleanliness, and value. These are reflected in mcdonald"s introducing products such as the big mac, quarter pounder, filet-o-fish, and mccafe. Mcdonald"s strives to give customers what they want and stay relevant. Mcdonald"s opened the ronald mcdonald house in 1974 to help children with leukemia. Over the years, mcdonald"s has grown its" brand equity by releasing products that are consistent with popular demand. Products such as the big mac, quarter pounder, and the. Filet-o-fish were expansion items that have become iconic items. Mcmuffin for breakfast introduced mcdonald"s to a new market. Mccafe allows mcdonald"s to compete with starbucks and dunkin" donuts in the expanding coffee industry. Mcdonald"s has also increased its advertising by introducing. In different parts of the world, mcdonald"s has done and excellent job of adapting to local markets.
