MARK20100 Chapter 7: Case Study

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What were the risks and benefits of hsbc"s positioning itself as the world"s local. The risks of hsbc positioning itself as the world"s local bank is the expectation that people now have of hsbc. Hsbc must now live up to very high standards of being able to accommodate several different cultures and languages. If they fail to do so, it will most likely be known around the world. The benefit of being the world"s local bank is that people who travel or are multicultural will be very inclined to be attracted to hsbc. People being able to rely on the same service no matter where they are in the world can be a major advantage for hsbc. The campaign, hsbc helps you unlock the world"s potential, can resonate very positively with hsbc"s key consumers. In the global society we have today, it is very important for many consumers to be able to interact with multiple countries and cultures.

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